S’mores

Yesterday we went shopping for groceries, including a trip to the commissary. As we were checking out, I saw a package of marshmallows above the chocolate section. I fought my primal urges (surely there were S’mores cooking at the caves of our ancestors), and did not buy that the tasty combo. Then REI sends me an email containing the photo below. Is there some cosmic message I missing? Has Google Search engines become so strong that even my looking at something at a grocery store now steers product placement to my inbox. ¬†Perhaps my marathon watching of Mr. Robot is effecting my observations of the universe. I will try to stay strong, and deny the S’more ….

and please take my paranoia in jest. That said, a chili-chocolate S’more sounds crazy good, but REI, my membership is part of a healthy-life choice, help me out.